TY  - BOOK
AU  - McDonald,Malcolm
AU  - Frow,Pennie
AU  - Payne,Adrian
ED  - ebrary, Inc.
TI  - Marketing plans for services: a complete guide 
AV  - HD9980.5 .M33 2011eb
PY  - 2011///
CY  - Chichester, U.K.
PB  - Wiley
KW  - Service industries
KW  - Marketing
KW  - Planning
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10503050
ER  -