Consumer behavior : implications for marketing strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- Rev. ed.
- Plano, Tex. : Business Publications, c1983.
- xx, 645 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256028710
82072864 //r88
Consumer behavior--United States. Consumers--United States. Market surveys--United States.