TY  - BOOK
AU  - Reid,Allan L.
TI  - Modern applied selling
SN  - 0135976189
AV  - HF5438.25HF5438.25 .R43 1990.R43
U1  - 658.8/5 20
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Selling
KW  - Case studies
N1  - Includes index
ER  -