McDonald, Malcolm. <br/><br/>
Marketing plans  how to prepare them, how to use them /  [electronic resource] : 
Malcolm McDonald, Hugh Wilson. 
 - 7th ed. 
 - Chichester, West Sussex, U.K. :  Wiley,  2011. 
 - xvi, 573 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M255 2011eb