Perrey, Jesko.

Retail marketing and branding a definitive guide to maximizing ROI / [electronic resource] : Jesko Perrey and Dennis Spillecke. - Chichester, West Sussex : Wiley, c2011. - xviii, 300 p. : ill.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Branding (Marketing)
Brand name products.
Retail trade.


Electronic books.

HF5415.1255 / .P47 2011eb