Retail marketing and branding a definitive guide to maximizing ROI / [electronic resource] :
Jesko Perrey and Dennis Spillecke.
- Chichester, West Sussex : Wiley, c2011.
- xviii, 300 p. : ill.
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Branding (Marketing) Brand name products. Retail trade.