TY - BOOK AU - Perrey,Jesko AU - Spillecke,Dennis ED - ebrary, Inc. TI - Retail marketing and branding: a definitive guide to maximizing ROI AV - HF5415.1255 .P47 2011eb PY - 2011/// CY - Chichester, West Sussex PB - Wiley KW - Branding (Marketing) KW - Brand name products KW - Retail trade KW - Electronic books KW - local N1 - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10510596 ER -