Eder, Mari K. <br/><br/>
Leading the narrative  the case for strategic communication /  [electronic resource] : 
Mari K. Eder. 
 - Annapolis, Md. :  Naval Institute Press,  2011. 
 - x, 126 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2012. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Armed Forces and mass media--United States.<br/>Communication policy--United States.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Armed Forces--Public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P96.A752  / U6 2011eb 
<br/><br/><label>Dewey Class. No.: </label>355.3/420973