TY  - BOOK
AU  - Eder,Mari K.
ED  - ebrary, Inc.
TI  - Leading the narrative: the case for strategic communication 
AV  - P96.A752 U6 2011eb
U1  - 355.3/420973 23
PY  - 2011///
CY  - Annapolis, Md.
PB  - Naval Institute Press
KW  - Armed Forces and mass media
KW  - United States
KW  - Communication policy
KW  - Armed Forces
KW  - Public relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century; Electronic reproduction; Palo Alto, Calif.; ebrary; 2012; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10517239
ER  -