Value innovation portfolio management achieving double-digit growth through customer value / [electronic resource] : Sheila Mello ... [et al.]. - Ft. Lauderdale, Fla. : J. Ross Pub., c2006. - xxi, 273 p. : ill.

Includes bibliographical references and index.

Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






New products--Planning.
Product management.
Strategic planning.


Electronic books.

HF5415.153 / .V35 2006eb

658.8/01