Value innovation portfolio management achieving double-digit growth through customer value / [electronic resource] :
Sheila Mello ... [et al.].
- Ft. Lauderdale, Fla. : J. Ross Pub., c2006.
- xxi, 273 p. : ill.
Includes bibliographical references and index.
Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
New products--Planning. Product management. Strategic planning.