Sun Tzu and the art of business six strategic principles for managers / [electronic resource] :
Mark R. McNeilly.
- Rev. ed.
- New York : Oxford University Press, 2012.
- x, 330 p. : ill.
Includes bibliographical references and index.
Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.