McNeilly, Mark.

Sun Tzu and the art of business six strategic principles for managers / [electronic resource] : Mark R. McNeilly. - Rev. ed. - New York : Oxford University Press, 2012. - x, 330 p. : ill.

Includes bibliographical references and index.

Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Sunzi, 6th cent. B.C.


Strategic planning.


Electronic books.

HD30.28 / .M3857 2012eb

658.4/012