Valladares, June A., 1948-.

The craft of copywriting / June A. Valladares. - New Delhi ; Thousand Oaks, Calif. : Response Books, c2000. - 285 p. : ill. ; 26 cm.

Includes bibliographical references (p. 283) and index.

0761994165 (US : HB) 0761994246 (US : PB) 8170368979 (India : HB) 8170368987 (India : PB)

00021782


Advertising copy.

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659.13/2