TY  - BOOK
AU  - Wright,John Sherman
AU  - Mertes,John E.
TI  - Advertising's role in society
SN  - 0829900077
AV  - HF5821HF5821 .W74.W74
U1  - 659.1 
PY  - 1974///]
CY  - St. Paul
PB  - West Pub. Co.
KW  - Advertising
N1  - Includes bibliographical references
ER  -