Ground wars personalized communication in political campaigns / [electronic resource] :
Rasmus Kleis Nielsen.
- Princeton : Princeton University Press, 2012.
- viii, 239 p. : ill.
Includes bibliographical references and index.
Prologue: welcome to the campaigns -- Personalized political communication in American campaigns -- The ground war enters the twenty-first century -- Contacting voters at home -- Organizing campaign assemblages -- Targeting voters for personal contacts -- Always fighting the same ground war?.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Political campaigns--History--United States--21st century. Communication in politics--History--United States--21st century.