Oswald, Laura R. <br/><br/>
Marketing semiotics  signs, strategies, and brand value /  [electronic resource] : 
Laura R. 
 - Oxford ;  New York :  Oxford University Press,  2012. 
 - xii, 218 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2012. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Semiotics.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .O78 2011eb