TY  - BOOK
AU  - Oswald,Laura R.
ED  - ebrary, Inc.
TI  - Marketing semiotics: signs, strategies, and brand value 
AV  - HF5415.122 .O78 2011eb
PY  - 2012///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Communication in marketing
KW  - Semiotics
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2012; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10523380
ER  -