Turow, Joseph.

The daily you how the new advertising industry is defining your identity and your worth / [electronic resource] : Joseph Turow. - New Haven : Yale University Press, c2011. - xi, 234 p.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Consumer profiling.
Marketing--Technological innovations.
Customer services--Technological innovations.
Advertising.


Electronic books.

HF5415.32 / .T945 2011eb

659.1