Proulx, Mike. <br/><br/>
Social TV  how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /  [electronic resource] : 
 Social television 
Mike Proulx, Stacey Shepatin. 
 - Hoboken, N.J. :  John Wiley & Sons,  2012. 
 - xvi, 272 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Internet marketing.<br/>Online social networks.<br/>Television programs--Social aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN1992.55  / .P76 2012eb