TY - BOOK AU - Proulx,Mike AU - Shepatin,Stacey ED - ebrary, Inc. TI - Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile AV - PN1992.55 .P76 2012eb PY - 2012/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Television programs KW - Internet marketing KW - Online social networks KW - Social aspects KW - Electronic books KW - local N1 - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10531498 ER -