Ehrlich, Evelyn,  1950- <br/><br/>
The financial services marketing handbook  tactics and techniques that produce results /  [electronic resource] : 
Evelyn Ehrlich and Duke Fanelli. 
 - 2nd ed. 
 - Hoboken, NJ :  Bloomberg Press,  c2012. 
 - xi, 196 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.--United States<br/>Financial planners--Marketing.<br/>Customer relations.<br/>Financial services industry--Computer network resources.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HG181  / .E38 2012eb 
<br/><br/><label>Dewey Class. No.: </label>332.1068/8