TY  - BOOK
AU  - Beckley,Jacqueline H.
AU  - Paredes,Maria Dulce
AU  - Lopetcharat,Kannapon
ED  - ebrary, Inc.
TI  - Product innovation toolbox: a field guide to consumer understanding and research 
AV  - TS170 .P758 2012eb
U1  - 658.8/3 23
PY  - 2012///
CY  - Hoboken, NJ
PB  - Wiley-Blackwell
KW  - New products
KW  - Consumer behavior
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10538719
ER  -