De Fleur, Melvin Lawrence, 1923-. Theories of mass communication / by Melvin L. De Fleur. - 3rd ed. - New York : London, c1975. - 288 p. Includes bibliographical references. LCCN: 74112656 Subjects--Topical Terms: Mass media--Social aspects. LC Class. No.: HM258 HM258 / .D35 1970 / .D35 Dewey Class. No.: 301.16