Gentner, Friedrich. <br/><br/>
Neuromarketing in the B-to-B-sector  importance, potential and its implications for brand management /  [electronic resource] : 
Friedrich Gentner. 
 - Hamburg :  Diplomica Verlag,  2012. 
 - v, 67 p. :  ill. 
<br/><br/> Title from cover. 
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing.<br/>Industrial marketing.<br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.12615  / .G46 2012eb