TY  - BOOK
AU  - Gentner,Friedrich
ED  - ebrary, Inc.
TI  - Neuromarketing in the B-to-B-sector: importance, potential and its implications for brand management 
AV  - HF5415.12615 .G46 2012eb
PY  - 2012///
CY  - Hamburg
PB  - Diplomica Verlag
KW  - Neuromarketing
KW  - Industrial marketing
KW  - Branding (Marketing)
KW  - Electronic books
KW  - local
N1  - Title from cover; Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10553089
ER  -