Ellery, Tony. <br/><br/>
Pharmaceutical lifecycle management  making the most of each and every brand /  [electronic resource] : 
Tony Ellery, Neal Hansen. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2012. 
 - xxii, 389 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry--Economic aspects.<br/>Drug approval--Economic aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>RS100  / .E45 2012eb 
<br/><br/><label>Dewey Class. No.: </label>338.4/76153