TY - BOOK AU - Treadaway,Chris AU - Smith,Mari ED - Facebook (Firm) ED - Sybex Inc. ED - ebrary, Inc. TI - Facebook marketing: an hour a day T2 - Serious skills AV - HF5415.1265 .T74 2012eb U1 - 658.8/72 22 PY - 2012/// CY - Indianapolis, Ind. PB - John Wiley & Sons KW - Facebook (Electronic resource) KW - Internet marketing KW - Social networks KW - Computer network resources KW - Electronic books KW - local N1 - Includes bibliographical references and index; Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10558706 ER -