Engagement marketing how small business wins in a socially connected world / [electronic resource] :
Gail F. Goodman.
- Hoboken, N.J. : Wiley, c2012.
- xxii, 198 p. : ill.
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Internet marketing. Online social networks. Small business marketing. Social media.