Toward a better understanding of the role of value in markets and marketing  [electronic resource] / 
edited by Stephen L. Vargo, Robert F. Lusch. 
 - 1st ed. 
 - Bingley, U.K. :  Emerald,  2012. 
 - xv, 252 p. :  ill. 
 - Review of marketing research. Special issue,  v. 9  1548-6435 ; .
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Value.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HB201  / .T69 2012eb