Strategic marketing in tourism services  [electronic resource] / 
edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. 
 - 1st ed. 
 - Bingley, U.K. :  Emerald,  2012. 
 - xl, 377 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>G155.A1  / S77 2012eb