Strategic marketing in tourism services - Tsiotsou, Rodoula H.; Goldsmith, Ronald E.; ebrary, Inc. (Bingley, U.K. : Emerald, 2012)
pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing.
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Tourism -- Marketing; Electronic books