Share this  the social media handbook for PR professionals /  [electronic resource] : 
Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington. 
 - Chichester, West Sussex, U.K. :  John Wiley & Sons,  2012. 
 - xiv, 245 p. 
<br/><br/> Includes index. 
<br/><br/>pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Social media.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD59  / .S53 2012eb 
<br/><br/><label>Dewey Class. No.: </label>659.20285/4678