Kumar, V.,  1957- <br/><br/>
Statistical methods in customer relationship management  [electronic resource] / 
V. Kumar, J. Andrew Petersen. 
 - Hoboken, N.J. :  Wiley,  2012. 
 - xiii, 272 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Customer relations--Management--Statistical methods.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .K864 2012eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/12015195