Stratten, Scott. <br/><br/>
The book of business awesome  how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /  [electronic resource] : 
Scott Stratten. 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  c2012. 
 - ix, 123, ix, 127 p. :  col. ill. 
<br/><br/>How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations.<br/>Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .S757 2012eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/12