The book of business awesome how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do - Stratten, Scott; ebrary, Inc. (Hoboken, N.J. : John Wiley & Sons, Inc., 2012)
How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.
Electronic reproduction.
Keywords: Relationship marketing; Customer relations; Management; Electronic books