TY - BOOK AU - Stratten,Scott ED - ebrary, Inc. TI - The book of business awesome: how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do AV - HF5415.55 .S757 2012eb U1 - 658.8/12 23 PY - 2012/// CY - Hoboken, N.J. PB - John Wiley & Sons, Inc. KW - Relationship marketing KW - Customer relations KW - Management KW - Electronic books KW - local N1 - How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10583375 ER -