TY  - BOOK
AU  - Scudder,Virgil
AU  - Scudder,Ken
ED  - ebrary, Inc.
TI  - World class communication: how great CEOs win with the public, shareholders, employees, and the media 
AV  - HD30.3 .S39 2012eb
U1  - 658.4/5 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wilely
KW  - Communication in management
KW  - Communication in organizations
KW  - Public relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10593132
ER  -