TY  - BOOK
AU  - Masuch,Martin
ED  - ebrary, Inc.
TI  - Reason-oriented marketing: a generic marketing approach for reasonable products and services 
AV  - HF5415 .M378 2012eb
PY  - 2012///
CY  - Hamburg
PB  - Diplomica Verlag
KW  - Marketing
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10596655
ER  -