Beasley, Ron,  1945- <br/><br/>
Persuasive signs  the semiotics of advertising /  [electronic resource] : 
by Ron Beasley, Marcel Danesi. 
 - Berlin ;  New York :  Mouton de Gruyter,  2002. 
 - xi, 193 p. :  ill. 
 - Approaches to applied semiotics ;  4 .
<br/><br/>Includes bibliographical references (p. [175]-190) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Signs and symbols.<br/>Semiotics.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B3725 2002eb 
<br/><br/><label>Dewey Class. No.: </label>659.1/01/4