TY  - BOOK
AU  - Beasley,Ron
AU  - Danesi,Marcel
ED  - ebrary, Inc.
TI  - Persuasive signs: the semiotics of advertising 
T2  - Approaches to applied semiotics
AV  - HF5823 .B3725 2002eb
U1  - 659.1/01/4 21
PY  - 2002///
CY  - Berlin, New York
PB  - Mouton de Gruyter
KW  - Advertising
KW  - Signs and symbols
KW  - Semiotics
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [175]-190) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10598037
ER  -