European business and brand building  [electronic resource] / 
Luciano Segreto ... [et al.] (eds.). 
 - Bruxelles ;  New York :  P.I.E. Peter Lang,  c2012. 
 - 264 p. :  ill. 
<br/><br/> "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Europe--Congresses.<br/>Branding (Marketing)--Europe--Congresses.<br/>Corporate image--Europe--Congresses.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / E97 2012eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27094