TY  - BOOK
AU  - Segreto,Luciano
ED  - Institute for Corporate Culture Affairs.
ED  - ebrary, Inc.
TI  - European business and brand building
AV  - HD69.B7 E97 2012eb
U1  - 658.8/27094 23
PY  - 2012///
CY  - Bruxelles, New York
PB  - P.I.E. Peter Lang
KW  - Brand name products
KW  - Europe
KW  - Congresses
KW  - Branding (Marketing)
KW  - Corporate image
KW  - Electronic books
KW  - local
N1  - "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso; Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10600493
ER  -