Innovation strategies in new product development balancing technological, marketing and complementary competencies of a firm / [electronic resource] :
Tanja Rajkovič.
- Frankfurt am Main ; New York : Peter Lang, c2011.
- 188 p. : ill.
- European university studies. Series V, Economics and management = Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft = Publications Universitaires Européennes. Série V, Sciences économiques, gestion d'entreprise, v. 3390 0531-7339 ; .
- Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; Bd. 3390. .
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.