Rajkovič, Tanja.

Innovation strategies in new product development balancing technological, marketing and complementary competencies of a firm / [electronic resource] : Tanja Rajkovič. - Frankfurt am Main ; New York : Peter Lang, c2011. - 188 p. : ill. - European university studies. Series V, Economics and management = Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft = Publications Universitaires Européennes. Série V, Sciences économiques, gestion d'entreprise, v. 3390 0531-7339 ; . - Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; Bd. 3390. .

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Technological innovations--Management.
Competition.


Electronic books.

HD45 / .R26 2011eb

658.5/038