TY  - BOOK
AU  - Jefkins,Frank
AU  - Yadin,Daniel
TI  - Advertising
SN  - 0273634356
AV  - HF5823 .J43
PY  - 2000///
CY  - London
PB  - Pearson Education
KW  - Advertising
N1  - Includes index
ER  -