McDonald, Malcolm. <br/><br/>
Market segmentation  how to do it and how to profit from it /  [electronic resource] : 
Malcolm McDonald and Ian Dunbar. 
 - Rev. 4th ed. 
 - Chichester :  John Wiley & Sons, Ltd.,  2012. 
 - xxi, 490 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .M33 2012eb