Quantitative modelling in marketing and management [electronic resource] /
by Luiz Moutinho, Kun-Huang Huarng.
- Singapore ; Hackensack, N.J. : World Scientific, c2013.
- xxvi, 503 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.