Ash, Tim,  1965- <br/><br/>
Landing page optimization  the definitive guide to testing and tuning for conversions /  [electronic resource] : 
Tim Ash, Rich Page, Maura Ginty. 
 - 2nd ed. 
 - Indianapolis, Ind. :  John Wiley & Sons,  c2012. 
 - xviii, 461 p. :  ill. 
 - Serious skills .
<br/><br/> Includes index. 
<br/><br/>pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web sites--Evaluation.<br/>Web sites--Testing.<br/>Web sites--Design.<br/>Internet marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TK5105.888  / .A7836 2012eb 
<br/><br/><label>Dewey Class. No.: </label>006.7