TY  - BOOK
AU  - Ash,Tim
AU  - Page,Rich
AU  - Ginty,Maura
ED  - ebrary, Inc.
TI  - Landing page optimization: the definitive guide to testing and tuning for conversions 
AV  - TK5105.888 .A7836 2012eb
U1  - 006.7 23
PY  - 2012///
CY  - Indianapolis, Ind.
PB  - John Wiley & Sons
KW  - Web sites
KW  - Evaluation
KW  - Testing
KW  - Design
KW  - Internet marketing
KW  - Electronic books
KW  - local
N1  - Includes index; pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10630513
ER  -