Bayesian statistics and marketing - Rossi, Peter E. (Peter Eric), 1955-; Allenby, Greg M. (Greg Martin), 1956-; McCulloch, Robert E. (Robert Edward); ebrary, Inc. (Chichester, England : J. Wiley, 2006)
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Bayesian statistical decision theory; Marketing research -- Mathematical models; Marketing -- Mathematical models; Electronic books