TY  - BOOK
AU  - Rossi,Peter E.
AU  - Allenby,Greg M.
AU  - McCulloch,Robert E.
ED  - ebrary, Inc.
TI  - Bayesian statistics and marketing
AV  - HF5415.2 .R675 2006eb
PY  - 2006///,c2005
CY  - Chichester, England
PB  - J. Wiley
KW  - Bayesian statistical decision theory
KW  - Marketing research
KW  - Mathematical models
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10631330
ER  -