The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy / [electronic resource] :
Joey Reiman.
- Hoboken, N.J. : Wiley, c2013.
- xviii, 238 p. : ill.
Includes bibliographical references and index.
The purpose of work is to work on purpose -- Purpose inspired leadership -- The master idea -- Ethos : the fruits are in the roots.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Organizational effectiveness. Organizational change. Social responsibility of business. Branding (Marketing)