Perrey, Jesko. <br/><br/>
Retail marketing and branding  a definitive guide to maximizing ROI /  [electronic resource] : 
Jesko Perrey and Dennis Spillecke. 
 - 2nd ed. 
 - Chichester, West Sussex :  Wiley,  2013. 
 - xxii, 374 p. :  ill., maps. 
<br/><br/> "Perspectives on consumer industries & retail"--Cover.  Includes index. 
<br/><br/>pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Retail trade.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .P47 2013eb